We are confident that Dating will continue to go from strength to strength under the ownership of Meetic, who are able to provide the experience and resources required to consolidate Dating Direct’s position as market leader”.
“Dating Direct has achieved its position as the UK market leader by having an easy to use website that is carefully policed and cleverly promoted through a focused advertising and PR strategy.
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Furthermore, Speed Dating in Colombia now organizes events in multiple categories, from young millennials to middle-aged professionals to seniors. In addition, participants often come away with new friends, contacts, and a broadened social network.
The acquisition will provide Meetic with a very strong foothold in the UK market and provide its existing operation with a greater critical mass”.
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Founded in 1999 by the current owners Darren Richards and Andrew Pike, Birmingham-based Dating has experienced rapid growth and now has over 4.5 million members, with nearly 3.5 million of them in the UK.
In 2004 the company was ranked number 35 in the Sunday Times/Microsoft Tech Track 100 fastest growing technology companies.