How to dress to be intimidating

That image of the fashion store assistant has been etched into our minds forever.

But the first thing that the designer duo of Rohit Gandhi and Rahul Khanna look into when they hire anyone is how friendly and kind the individual is.

We clicked as our sensibilities are completely in sync. There have been instances when we have worn the exact same clothes or said the exact same thing to our team.

But we do fight a lot because we are each other’s biggest critics and the best comes out for the brand.” The journey has been long and profound.

With immense attention to details, this collection pursued their core aesthetics.

Glistening silver elements, metallic hues and modern edgy elements accentuated the lineup which played with luxurious fabrics like frosted silks, fine grained tulles and organzas.

September 18, 2007 Think about it…you are more formal towards the person in a dark navy outfit than to the one dressed in beige! The effect is subtle but very real; color sways perception, judgment and behavior.

Another words, there is a specific psychological reaction to each color.

Handcrafted techniques were co-opted in the form of appliqué work, laser cut work and hand beading.

Said Rahul, “We have taken inspiration from our archives and runway pieces and transformed it for 2018.

It has the essence and DNA of our brand, Rohit Gandhi and Rahul Khanna.” The long creative partnership has sustained the test of time.

Conceptualised in 1997, they have been consistent in terms of quality and affordability.


  1. When you have a job that occasionally involves shooting people in the face, you might assume that your uniform would convey the dignity and measured.

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