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Young people are incredibly age-prejudiced, to such an extent that age is one of the most important filter criteria used to find a match on online dating sites. Age is the second-most important attribute used to help users determine if they’re interested in a potential match (after the photo).
This reinforces a message that young people get hammered with on a daily basis: nothing matters more than how you look.
We’d be lying if we said that appearance wasn’t important at all to the over-55 demographic, but it turns out to be a much lower priority.
This means that there are more seniors and baby boomers than ever before looking for some companionship to fill the void of their prior partner.
Because no matter how old you get, one thing about human nature never changes: nobody likes feeling lonely.