And for people who have no interest in serious dating and just want to find people to hook up with?Online is a much better way to accomplish that too.As for the current online dating options—they strike me as a good first crack at this by humanity, but the kind of thing we’ll significantly improve on to the point where the way it was done in 2014 will seem highly outdated in not too many years.Now that the stigma has diminished, you know this industry is going to race ahead because there’s so much money to be made by whoever can be innovative.Whilst there's a lot going on, we have never forgotten the one thing that makes falling in love special - the sheer romance of it all.We're incurable romantics ourselves (that's we set up a free dating site in the first place) and we just love seeing relationships blossom, friendships form, and marriages result.
The site grew exponentially, with fantastic reviews in the Daily Mail, Mirror, Guardian, Cosmopolitan, Computer Weekly and many other publications.
Whilst other dating sites began charging extortionate prices for dating services, we decided to keep dating free.
We're proud to have been offering our successful service free of charge ever since.
To keep the bank manager happy we have also introduced some optional paid-for services which we call Essentials.
Midsummer's Eve is the UK's first and oldest free dating site.